OSHPD compliant digital signage can be a challenge, how can a digital sign that’s 40” in size be less than 20lb mounted to a wall? Now ProEnc have the solution!
http://www.lcdtvenclosure.com/oshpd-compliant-digital-signage
Wednesday, 23 December 2015
OSHPD compliant digital signage
OSHPD compliant digital signage can be a challenge, how can a digital sign that’s 40” in size be less than 20lb mounted to a wall? Now ProEnc have the solution!
http://www.lcdtvenclosure.com/oshpd-compliant-digital-signage
Monday, 14 December 2015
Who stocks outdoor projector enclosures?
I was interested in this, as it appears a supplier who understands the need to react to clients urgent requirements. Needed to know this for our AV projects.
http://www.lcdenclosure.co.uk/news/who-stocks-outdoor-projector-enclosures/
Wednesday, 16 December 2009
Self Service Kiosks – Design is a key element, isn’t it?
Remember in the early days of the ATM, they looked rather imposing with their dark mysterious looks, digital signage kiosks are viewed in the same light.
Which would you rather do, put your personal details into an intimidating and mysterious looking machine or completely pass them by to give the information to a smiling cashier? I know which I prefer!
Design issue was a major issue for consumer acceptance when the ATM’s were deployed, design is still an issue within the financial and self service industry.
Many projects are driven by software applications, but the Retail sector is driven by brand images, get this wrong and the brand suffers, every consumer experience has to be a positive one as a neutral experience can on occasions be classed as a negative one in Retail.
Public kiosks are used by a wide demographic range, from young people, handicapped people, old and different ethnic groups, now the point we are trying to make is that the kiosk has to appeal to everyone, so the vendor has to try to understand what the client is trying to achieve with the kiosk, then create a custom kiosk for them.
The Ultimate Solution.
There are many solutions for self serve kiosks, however we have discovered that the most successful kiosk deployments are the ones when they have designed around the client’s specific needs and design an experience around this.
Design options.
No, this department is not part of the sales arm of a business; it is a crucial to get the design right as it is to get the hardware and software right. Getting anyone of these wrong can result in disaster. You have to consider:
• Where will the unit be placed?
• Has it to be freestanding, easy access or wall mounted?
• Will it have to integrate with other shop fittings?
Another aspect is to plan the project efficiently, it is no good realising a kiosk is required for deployment in 2 weeks, this is an in-conceived project and destined for failure. The projects that are planned sometimes years in advance have a perfect solution by the time it is deployed.
Plan your work and work your plan, that is all we can say.
LCD Enclosure Global are the worlds leading manufacturer of a unique range or waterproof LCD enclosure, that are used for outdoor digital signage solutions throughout the world. From outdoor TV box to video wall.
Which would you rather do, put your personal details into an intimidating and mysterious looking machine or completely pass them by to give the information to a smiling cashier? I know which I prefer!
Design issue was a major issue for consumer acceptance when the ATM’s were deployed, design is still an issue within the financial and self service industry.
Many projects are driven by software applications, but the Retail sector is driven by brand images, get this wrong and the brand suffers, every consumer experience has to be a positive one as a neutral experience can on occasions be classed as a negative one in Retail.
Public kiosks are used by a wide demographic range, from young people, handicapped people, old and different ethnic groups, now the point we are trying to make is that the kiosk has to appeal to everyone, so the vendor has to try to understand what the client is trying to achieve with the kiosk, then create a custom kiosk for them.
The Ultimate Solution.
There are many solutions for self serve kiosks, however we have discovered that the most successful kiosk deployments are the ones when they have designed around the client’s specific needs and design an experience around this.
Design options.
No, this department is not part of the sales arm of a business; it is a crucial to get the design right as it is to get the hardware and software right. Getting anyone of these wrong can result in disaster. You have to consider:
• Where will the unit be placed?
• Has it to be freestanding, easy access or wall mounted?
• Will it have to integrate with other shop fittings?
Another aspect is to plan the project efficiently, it is no good realising a kiosk is required for deployment in 2 weeks, this is an in-conceived project and destined for failure. The projects that are planned sometimes years in advance have a perfect solution by the time it is deployed.
Plan your work and work your plan, that is all we can say.
LCD Enclosure Global are the worlds leading manufacturer of a unique range or waterproof LCD enclosure, that are used for outdoor digital signage solutions throughout the world. From outdoor TV box to video wall.
Wednesday, 11 November 2009
Gas Pump Enclosures For Digital Signage At Gas Stations
With digital signage being at the front of the advertising industry, the natural move for the signage industry it branch into to the gas pump digital signage industry, we are seeing digital networks with up to 1,000 gas stations deploying pump top signs, also called gas pump toppers.
Studies have revealed that 89% intend to watch or listen to gas station television stations upon their next visit to the gas station. Gas station TV is grabbing the mobile consumer's attention by delivering engaging, entertaining and informative content through 20 inch LCD displays that are housed in a dual LCD enclosure on top of the gas pumps.
Here are some of the technologies to look out for:
Day parting - This allows fuel retailers to offer specific promotions at different times of the day. For example a display could promote a coffee drink during the morning drive time hours, then automatically switch to a soda drink for lunch.
Dispensing - This is when a fuel retailer targets a specific audience, for example diesel users could be targeted with relevant products for their diesel vehicle.
All this makes the gas station an extension of the shopping mall, consumers are used to receiving marketing messages in shopping malls and the more technologically savvy consumers will frequent the locations that engage them, this is good for the gas stations that are deploying topper digital signs.
Technology is so advanced, digital signage is one of the fast growing industries that has not suffered in the recent economic slow down, the problem is how do we keep in front with the technology?
LCD Enclosure Global are the worlds largest manufacturer of outdoor TV enclosures, they have recently launched a gas pump enclosure that accommodate 2 displays back to back along with 2 media players or thin client computers.
Studies have revealed that 89% intend to watch or listen to gas station television stations upon their next visit to the gas station. Gas station TV is grabbing the mobile consumer's attention by delivering engaging, entertaining and informative content through 20 inch LCD displays that are housed in a dual LCD enclosure on top of the gas pumps.
Here are some of the technologies to look out for:
Day parting - This allows fuel retailers to offer specific promotions at different times of the day. For example a display could promote a coffee drink during the morning drive time hours, then automatically switch to a soda drink for lunch.
Dispensing - This is when a fuel retailer targets a specific audience, for example diesel users could be targeted with relevant products for their diesel vehicle.
All this makes the gas station an extension of the shopping mall, consumers are used to receiving marketing messages in shopping malls and the more technologically savvy consumers will frequent the locations that engage them, this is good for the gas stations that are deploying topper digital signs.
Technology is so advanced, digital signage is one of the fast growing industries that has not suffered in the recent economic slow down, the problem is how do we keep in front with the technology?
LCD Enclosure Global are the worlds largest manufacturer of outdoor TV enclosures, they have recently launched a gas pump enclosure that accommodate 2 displays back to back along with 2 media players or thin client computers.
Sunday, 23 August 2009
Measuring audience participation in digital signage – is it needed?
With the ever increase in technology advancement, digital signage needs to be measured, or does it? If an advertiser does not measure the results they will certainly be missing on some part of the captive audience, alternatively if the campaign is to targeted they may miss some of the audience, that are on the pringe.
The Out of home video advertising bureau (OVAB) created some guidelines for reporting on general audiences. The problem is that some developers and digital signage integrators do not follow the guidelines when creating content for the general audience.
One of the most common problems is that there are several organisations vying for the attention of the buyer, so we have to address the areas were the digital screens are placed, different personality’s of people and the different demographics, as these can all vary from one location to another.
One of the main problems hindering the digital signage is how they can measure the audience effectively, as some of the demographics will not have the same attention span so they will not pay attention to the dynamic adverts.
There are several reasons that puts digital signage ahead of other advertising mediums, the speed of change – a campaign can be edited and changed in less than 5 seconds, compared to printed medium that would take days to do the same. However, printed medium can be monitored, from how many sales per day, to how many people called a particular business using the reference code from a newspaper. Without this traceability, is it difficult for advertisers to believe the claims, until they see the results themselves.
A simple way to measure audience participation is to incorporate a web cam into the LCD enclosure, this way the demographics can be verified, producing real data so that in turn we can improve our digital content.
The Out of home video advertising bureau (OVAB) created some guidelines for reporting on general audiences. The problem is that some developers and digital signage integrators do not follow the guidelines when creating content for the general audience.
One of the most common problems is that there are several organisations vying for the attention of the buyer, so we have to address the areas were the digital screens are placed, different personality’s of people and the different demographics, as these can all vary from one location to another.
One of the main problems hindering the digital signage is how they can measure the audience effectively, as some of the demographics will not have the same attention span so they will not pay attention to the dynamic adverts.
There are several reasons that puts digital signage ahead of other advertising mediums, the speed of change – a campaign can be edited and changed in less than 5 seconds, compared to printed medium that would take days to do the same. However, printed medium can be monitored, from how many sales per day, to how many people called a particular business using the reference code from a newspaper. Without this traceability, is it difficult for advertisers to believe the claims, until they see the results themselves.
A simple way to measure audience participation is to incorporate a web cam into the LCD enclosure, this way the demographics can be verified, producing real data so that in turn we can improve our digital content.
Tuesday, 28 July 2009
Learn How Airports are using Digital Signage.
One of the prime reasons that digital signage is widely used for passenger information is the fast way in which information can be updated. Passengers can be notified of delays or which gate to go to for boarding the plane with a click of a mouse. They are also used for advertising and brand awareness in airports, one company has over 657,000 digital panels sited in over 45 countries and they have more electronic billboards deployed in Europe than any other competitor.
They have replaced static displays, with digital displays in most of Europe’s airports and have completed an “art tunnel” in New York’s JFK International airport. Once installed the advertising space was quickly sold to Microsoft who used it for branding and to launch new products.
Now airports are moving away from static displays as they have now become dated and with the implementation costs falling for LCD displays and digital signage, this makes digital signage ideal for airports as they can see the benefit of dynamic advertising, if the content is compelling, the audience will pay attention.
The airports are even using large 42” LCD and plasma televisions in the baggage handling areas outdoors, so the handlers know which conveyor belt to put the newly arrived luggage on, for a more efficient service. This is were LCD enclosures are used, in outdoor, hostile areas.
Proving that digital advertising is extremely flexible in use and costs, it does however get expensive when organisations require interactive networked digital signage.
They have replaced static displays, with digital displays in most of Europe’s airports and have completed an “art tunnel” in New York’s JFK International airport. Once installed the advertising space was quickly sold to Microsoft who used it for branding and to launch new products.
Now airports are moving away from static displays as they have now become dated and with the implementation costs falling for LCD displays and digital signage, this makes digital signage ideal for airports as they can see the benefit of dynamic advertising, if the content is compelling, the audience will pay attention.
The airports are even using large 42” LCD and plasma televisions in the baggage handling areas outdoors, so the handlers know which conveyor belt to put the newly arrived luggage on, for a more efficient service. This is were LCD enclosures are used, in outdoor, hostile areas.
Proving that digital advertising is extremely flexible in use and costs, it does however get expensive when organisations require interactive networked digital signage.
Wednesday, 22 July 2009
Digital Signage – Getting the content right
A BBQ restaurant that started in Pakistan in 1988 had a seating capacity for 150 guests, now due to its unique way it promotes its quality food, it is widely known in Karachi City and the restaurant now has a seating capacity for 1,500 guests!
The reason for this unprecedented growth is the restaurants extremely high reputation for quality food as well as providing a modern eating experience.
Prior to them installing digital signage, they experimented by installing LCD displays that run local cable television channels, unfortunately patrons were not impressed with the content and the deployment failed.
They analysed were the project failed and began to design an outdoor digital network, with the two prime aims:
1. To make it entertaining for the patrons
2. To generate revenue from brand advertising and inform patrons of the restaurants products and services.
The digital signage featured; featured dishes of the day, restaurant promotions, local news and weather an the restaurant services such as event catering and home delivery.
Learning from their initial mistakes, their planning paid off as the digital displays are located in the most perfect locations.
The first screen you see is above the desk when you go to check in for your table, this featured local news and the menu promotions for that day, this makes the waiting time seem less than it actually is, until they are seated.
The restaurant have been monitoring the revenue increase since the installation of the 20 digital signs and have noted an increase of 17.3% on promoted products to date.
The restaurant has tremendous potential with over 75,000 visitors per month used one of the most effective out of home, captive audience experiences available, proving that any restaurant or business can use digital signage, providing it is the right configuration.
This article is brought to you by LCD enclosures Global.
The reason for this unprecedented growth is the restaurants extremely high reputation for quality food as well as providing a modern eating experience.
Prior to them installing digital signage, they experimented by installing LCD displays that run local cable television channels, unfortunately patrons were not impressed with the content and the deployment failed.
They analysed were the project failed and began to design an outdoor digital network, with the two prime aims:
1. To make it entertaining for the patrons
2. To generate revenue from brand advertising and inform patrons of the restaurants products and services.
The digital signage featured; featured dishes of the day, restaurant promotions, local news and weather an the restaurant services such as event catering and home delivery.
Learning from their initial mistakes, their planning paid off as the digital displays are located in the most perfect locations.
The first screen you see is above the desk when you go to check in for your table, this featured local news and the menu promotions for that day, this makes the waiting time seem less than it actually is, until they are seated.
The restaurant have been monitoring the revenue increase since the installation of the 20 digital signs and have noted an increase of 17.3% on promoted products to date.
The restaurant has tremendous potential with over 75,000 visitors per month used one of the most effective out of home, captive audience experiences available, proving that any restaurant or business can use digital signage, providing it is the right configuration.
This article is brought to you by LCD enclosures Global.
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