As soon as digital signage solutions were installed outdoors, there was an immediate requirement for some sort of protection. As you can appreciate the delicate nature of an LCD display is not designed for outdoor use without some sort of protection.
This is were the LCD enclosure was born, as more companies realised that OOH advertising (Out Of Home) would increase brand awareness and therefore improve sales for the brand.
The outdoor digital signage enclosure protects from anyone vandalising the signage hardware when placed in un-manned areas. It also protects from dust and fluid, so it is ideal for outdoor use, protecting the internal hardware from rain, snow and sleet. The special viewing window also allows for the unit to be located in direct sunlight and the display can still be seen.
Can you imagine what would happen if you did not put the digital signage hardware into an LCD enclosure? How many times will you have to return to site to "check" if everything is OK? What would the costs be?
Wednesday, 22 April 2009
Tuesday, 7 April 2009
Understanding Digital Signage & LCD enclosures.
How to display the same image on multiple displays.
This is a common question asked between digital signage integrators, the easiest way to answer this is as follows.
If you are using 1 digital signage media player, you have two options, the first is to use a video extender or alternatively a video splitter, either of these will enable you to display the same video content on multiple screens.
A video extender is an electronic device that uses networking infrastructure such as Cat 5 cabling, to extend a video signal. At the local end where the media player is located, a video transmitter converts the source of the video signal to Cat5. At the remote end, where the LCD displays are located a video receiver converts the CAT5 signal back to video.
You can purchase different sizes devices, from 1 to 16 ports, this means you could run 16 screens from 1 x 16 port device, displaying the same content simultaneously. These will cover distances up to 300 metres.
For shorter distances, you would use a video splitter, this does at it's name suggests and splits the signal into multiple outputs. This system does not use Cat5 cabling but uses different types of video cables such as VGA, DVI, HDMI, to transmit the signal from the media player to the screens, this solution is cheaper than video extenders but does reduce the quality of the video.
This scenario is perfect for a mall, however if the digital signage is going outdoors, the solution needs to have an Internet connection preferable hard wired into the media player. Then daisy chaining the LCD displays together to display the same video at the same time. Easily done when the LCD and media player are protected in our outdoor LCD enclosure.
This is a common question asked between digital signage integrators, the easiest way to answer this is as follows.
If you are using 1 digital signage media player, you have two options, the first is to use a video extender or alternatively a video splitter, either of these will enable you to display the same video content on multiple screens.
A video extender is an electronic device that uses networking infrastructure such as Cat 5 cabling, to extend a video signal. At the local end where the media player is located, a video transmitter converts the source of the video signal to Cat5. At the remote end, where the LCD displays are located a video receiver converts the CAT5 signal back to video.
You can purchase different sizes devices, from 1 to 16 ports, this means you could run 16 screens from 1 x 16 port device, displaying the same content simultaneously. These will cover distances up to 300 metres.
For shorter distances, you would use a video splitter, this does at it's name suggests and splits the signal into multiple outputs. This system does not use Cat5 cabling but uses different types of video cables such as VGA, DVI, HDMI, to transmit the signal from the media player to the screens, this solution is cheaper than video extenders but does reduce the quality of the video.
This scenario is perfect for a mall, however if the digital signage is going outdoors, the solution needs to have an Internet connection preferable hard wired into the media player. Then daisy chaining the LCD displays together to display the same video at the same time. Easily done when the LCD and media player are protected in our outdoor LCD enclosure.
Tuesday, 31 March 2009
New Digital signage and LCD enclosure blog launched
We have decided to launch our own blog on our website so that we can manage 1 blog and maintain some good and fresh content.
We will be featuring Out Of Home Advertising and why LCD enclosures are needed.
Were to get Free digital signage software as well as the basics in creating your very own media content for either your standlone outdoor signage solution or your intereactive kiosks.
Our new Out Of Home Digital Signage blog.
Thank you in advance,
LCD enclosures
We will be featuring Out Of Home Advertising and why LCD enclosures are needed.
Were to get Free digital signage software as well as the basics in creating your very own media content for either your standlone outdoor signage solution or your intereactive kiosks.
Our new Out Of Home Digital Signage blog.
Thank you in advance,
LCD enclosures
Wednesday, 11 March 2009
How to create a simple digital signage advertisement.
With the inevitable growth of the technology market, digital advertising is one of the fastest growing industries, with digital signage not being limited to indoor locations; you now see digital dynamic advertising outdoors, too.
Now there are several ways to display digital dynamic advertising and they are;
1. A single large advertisement filling the LCD screen
2. Multiple ads on screen simultaneously
Now the latter is the best for instant impact in digital signage, however with both solutions you can add RSS feeds for news channels or even live TV!
There are 2 simple ways to create media content, the first is using a digital signage poster, these are a small version of an LCD display, normally around 19 inches wide x 26 inches long and they have the facility to take a memory card, so it’s a case of drag and drop images of your products on to the memory card and insert the memory card into the poster, then hang the poster so customers can see it and see the increase in up sales!
The second way to create simple media content is to create a Powerpoint presentation for your product or service and then import that into the media software, this could be used on a digital signage network and this will allow you to get your loops (adverts) out to the entire network either locally or globally.
Once the content is created, you then select the locations in the digital signage network, load up the content you have created, create the loops (adverts you want to display), then schedule the loops throughout the network to displayed at the required time of day for maximum impact.
It would be little point advertising a restaurant directly after dinner time, however catch the eyes of hungry shoppers and the restaurant will fill quickly over the diner time period, now that is effective digital advertising!
If however you feel creating media content is laborious, you can outsource the media creation to us, as we charge as little at £49 per month. Or alternatively, contact our digital content creation team.
Now there are several ways to display digital dynamic advertising and they are;
1. A single large advertisement filling the LCD screen
2. Multiple ads on screen simultaneously
Now the latter is the best for instant impact in digital signage, however with both solutions you can add RSS feeds for news channels or even live TV!
There are 2 simple ways to create media content, the first is using a digital signage poster, these are a small version of an LCD display, normally around 19 inches wide x 26 inches long and they have the facility to take a memory card, so it’s a case of drag and drop images of your products on to the memory card and insert the memory card into the poster, then hang the poster so customers can see it and see the increase in up sales!
The second way to create simple media content is to create a Powerpoint presentation for your product or service and then import that into the media software, this could be used on a digital signage network and this will allow you to get your loops (adverts) out to the entire network either locally or globally.
Once the content is created, you then select the locations in the digital signage network, load up the content you have created, create the loops (adverts you want to display), then schedule the loops throughout the network to displayed at the required time of day for maximum impact.
It would be little point advertising a restaurant directly after dinner time, however catch the eyes of hungry shoppers and the restaurant will fill quickly over the diner time period, now that is effective digital advertising!
If however you feel creating media content is laborious, you can outsource the media creation to us, as we charge as little at £49 per month. Or alternatively, contact our digital content creation team.
Monday, 16 February 2009
Dentist Feels The Rewards From Outdoor Digital Signage.
During a recent visit to the dentist, I noticed in the waiting room was littered with plain printed posters trying desperately to up sell their dental hygiene products, this was a change since my last visit when the practice had just been re-decorated and our dentist told us that they wouldn't be putting anything on the walls...
Now 6 months on and in the height of a full blown recession, it appears that the dentist is trying to do almost anything to get more revenue into the practice.
So as he was probing my mouth with various weapons of pain, I mentioned the idea of a digital signage poster, once he had finished my dental inspection, he asked me to wait as he wanted to now more about this "digital thingy".
I explained that you created the advertisements on the computer, then drag and drop the media on to a standard memory card and insert the card into the digital poster, then the ads run, you can have up to 12 ads on a single memory card promoting 12 hygiene products. His first response was, "I bet that's expensive?" However after I explained that the ads could be new ones every month for a cost of £40 per month he was more than interested.
The first digital signage poster was supplied complete with the media content for January 09, by the end of January the digital poster had paid for itself in only 3 weeks.
We then got a call asking for an outdoor signage solution, which we provided. We installed a 42" LCD Samsung TV in our LCD enclosure, along with a mini computer to run the media, this was located at the entrance steps to the practice, so the enclosure was exposed to rain, snow and direct sunlight.
The practice is making more add on sales using digital content in 1 month, than it did in 6 months of traditional printed media.
Now 6 months on and in the height of a full blown recession, it appears that the dentist is trying to do almost anything to get more revenue into the practice.
So as he was probing my mouth with various weapons of pain, I mentioned the idea of a digital signage poster, once he had finished my dental inspection, he asked me to wait as he wanted to now more about this "digital thingy".
I explained that you created the advertisements on the computer, then drag and drop the media on to a standard memory card and insert the card into the digital poster, then the ads run, you can have up to 12 ads on a single memory card promoting 12 hygiene products. His first response was, "I bet that's expensive?" However after I explained that the ads could be new ones every month for a cost of £40 per month he was more than interested.
The first digital signage poster was supplied complete with the media content for January 09, by the end of January the digital poster had paid for itself in only 3 weeks.
We then got a call asking for an outdoor signage solution, which we provided. We installed a 42" LCD Samsung TV in our LCD enclosure, along with a mini computer to run the media, this was located at the entrance steps to the practice, so the enclosure was exposed to rain, snow and direct sunlight.
The practice is making more add on sales using digital content in 1 month, than it did in 6 months of traditional printed media.
Thursday, 12 February 2009
Digital Signage what it can do for your business!
What is digital signage?
It is the process of displaying information, education or advertisements using electronic displays.
If you take 15 minutes and think where you have been today and try to recall digital signage, you will recall at least 5 areas were you have seen them. Airports, train stations, ferry terminals, they are in taxis and even at gas pumps! They are selling to everyone who sees them.
What do you need for a digital signage solution?
Not a lot, you will be surprised at how little you need...Computer Security & Solutions have worked on a solution were you only need a memory card with the media content on.
How do you create content for your advertisements?
Well the short answer is, you don't Computer Security & Solutions do...for as little as £50 per month, they will create fresh, vibrant content that sells your merchandise to possible customers. They provide everything, even the memory cards!
A complete solution can be working on your premises within the next 48 hours for as little at £700 including your first months media content.
You can even discuss installing 42" LCD displays in LCD enclosures in public areas...
If you would like to discuss your requirements, contact them on
+44 (0)844 8841899.
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