Tuesday, 28 July 2009

Learn How Airports are using Digital Signage.

One of the prime reasons that digital signage is widely used for passenger information is the fast way in which information can be updated. Passengers can be notified of delays or which gate to go to for boarding the plane with a click of a mouse. They are also used for advertising and brand awareness in airports, one company has over 657,000 digital panels sited in over 45 countries and they have more electronic billboards deployed in Europe than any other competitor.

They have replaced static displays, with digital displays in most of Europe’s airports and have completed an “art tunnel” in New York’s JFK International airport. Once installed the advertising space was quickly sold to Microsoft who used it for branding and to launch new products.

Now airports are moving away from static displays as they have now become dated and with the implementation costs falling for LCD displays and digital signage, this makes digital signage ideal for airports as they can see the benefit of dynamic advertising, if the content is compelling, the audience will pay attention.

The airports are even using large 42” LCD and plasma televisions in the baggage handling areas outdoors, so the handlers know which conveyor belt to put the newly arrived luggage on, for a more efficient service. This is were LCD enclosures are used, in outdoor, hostile areas.

Proving that digital advertising is extremely flexible in use and costs, it does however get expensive when organisations require interactive networked digital signage.

Wednesday, 22 July 2009

Digital Signage – Getting the content right

A BBQ restaurant that started in Pakistan in 1988 had a seating capacity for 150 guests, now due to its unique way it promotes its quality food, it is widely known in Karachi City and the restaurant now has a seating capacity for 1,500 guests!

The reason for this unprecedented growth is the restaurants extremely high reputation for quality food as well as providing a modern eating experience.

Prior to them installing digital signage, they experimented by installing LCD displays that run local cable television channels, unfortunately patrons were not impressed with the content and the deployment failed.

They analysed were the project failed and began to design an outdoor digital network, with the two prime aims:

1. To make it entertaining for the patrons
2. To generate revenue from brand advertising and inform patrons of the restaurants products and services.

The digital signage featured; featured dishes of the day, restaurant promotions, local news and weather an the restaurant services such as event catering and home delivery.

Learning from their initial mistakes, their planning paid off as the digital displays are located in the most perfect locations.

The first screen you see is above the desk when you go to check in for your table, this featured local news and the menu promotions for that day, this makes the waiting time seem less than it actually is, until they are seated.

The restaurant have been monitoring the revenue increase since the installation of the 20 digital signs and have noted an increase of 17.3% on promoted products to date.

The restaurant has tremendous potential with over 75,000 visitors per month used one of the most effective out of home, captive audience experiences available, proving that any restaurant or business can use digital signage, providing it is the right configuration.

This article is brought to you by LCD enclosures Global.