One of the prime reasons that digital signage is widely used for passenger information is the fast way in which information can be updated. Passengers can be notified of delays or which gate to go to for boarding the plane with a click of a mouse. They are also used for advertising and brand awareness in airports, one company has over 657,000 digital panels sited in over 45 countries and they have more electronic billboards deployed in Europe than any other competitor.
They have replaced static displays, with digital displays in most of Europe’s airports and have completed an “art tunnel” in New York’s JFK International airport. Once installed the advertising space was quickly sold to Microsoft who used it for branding and to launch new products.
Now airports are moving away from static displays as they have now become dated and with the implementation costs falling for LCD displays and digital signage, this makes digital signage ideal for airports as they can see the benefit of dynamic advertising, if the content is compelling, the audience will pay attention.
The airports are even using large 42” LCD and plasma televisions in the baggage handling areas outdoors, so the handlers know which conveyor belt to put the newly arrived luggage on, for a more efficient service. This is were LCD enclosures are used, in outdoor, hostile areas.
Proving that digital advertising is extremely flexible in use and costs, it does however get expensive when organisations require interactive networked digital signage.